Westminster standardises on Videalert’s hosted platform to enforce moving traffic contraventions

Westminster City Council is standardising on ITS (UK) member Videalert’s hosted CCTV enforcement platform.

The decision was taken after conducting a twelve-month pilot comparison exercise between Videalert, the market-leading supplier of unattended CCTV enforcement solutions, and the incumbent provider. Marston Holdings group companies Videalert and NSL were selected to deliver this solution after completing a comprehensive analysis across a wide range of enforcement activities including yellow box junctions, banned turns and restricted access.

“The decision to extend the Videalert platform was taken after a number of successful deployments across the West End with high volume traffic and complex moving traffic scenarios. Videalert delivered the highest capture rates enabling us to meet our compliance objectives, a significantly higher level of performance compared with the previous manually-operated system, as well as providing the highest availability,” commented Darren Montague, Business Implementation Manager in Westminster City Council’s Parking Services team. “The platform also delivers better value as future-proofing is built-in and additional camera assets and enforcement applications can be cost effectively added as required.”

Videalert is now the single platform standard for all CCTV enforcement throughout Westminster. The latest Videalert ONVIF-compliant digital HD cameras are now used at these locations to capture high quality images which minimise discard-rates, increase productivity and help reduce the number of appeals. The cameras are also playing a key role in helping to deliver Westminster City Council’s joint strategy with TfL, which aims to improve public spaces by reducing traffic congestion and tackling poor air quality. The council hopes to extend the use of the Videalert platform to additional locations including the Oxford Street West scheme and a number of traffic exclusion zones around schools in Westminster.

According to Mark Hoskin, Managing Director of NSL: “We are delighted to have been awarded this high profile contract as it shows how Videalert and NSL can jointly deliver complete solutions that streamline every aspect of the traffic and parking management process from enforcement and PCN processing through to collections. This unique, integrated approach not only removes the risk element when working with outside contractors, but also enables councils to increase efficiency and maximise compliance in short timeframes.”

“The joint Videalert and NSL service proposition demonstrates how close collaboration between the public and private sector can deliver better outcomes. Improving traffic flows will help to reduce congestion and the corresponding air pollution whilst increasing road safety for the millions of people that visit the Westminster area,” added Tim Daniels, Sales and Marketing Director at Videalert. “It also shows how councils can extend enforcement to further improve compliance without incurring major additional capital expenditure.”

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