SWARCO and TomTom enter strategic partnership
ITS (UK) member SWARCO and the leading geolocation technology specialist TomTom have signed a contract to enter a strategic partnership to enable public customers to improve their mobility management operations by using floating car data-based traffic services to complement physical sensor hardware already installed in the field.
The high quality traffic services from TomTom, generated from millions of anonymously collected GPS data from apps, cars and devices, are now integrated and available for public entities via SWARCO’s urban mobility management suite MyCity. This data-source will enable SWARCO to offer a high value-enhancement to the traffic information it already provides to its customers.
“We’re delighted to enter into this strategic partnership with TomTom. Integrating their services into MyCity will enhance our traffic management solutions significantly. Deployable with little effort and time, the value-adds deriving from these integrations such as real-time visualization of the complete road network performance, analyzing the impact of previous measures via historical reports and fully automated adjustments of traffic strategies based will greatly benefit our customers. It’s another example that shows the power of MyCity not just as a holistic mobility management tool but also as a platform that offers Cities access to a constantly growing number of SWARCO Ecosystem Partners and the readily available solutions we jointly create” states Christoph Stögerer, Vice President of Products & Solutions at SWARCO.
Connected cars are a great data-source for real-time travel information, delays, accidents, and other incidents causing roads problems. This enhanced traffic management data will provide several benefits to MyCity customers. These include:
- Real-time travel times for user-defined routes.
- Historical reports on travel time to enable data-driven decision making and impact analysis.
- Triggering strategies based on real-time FCD to automatically adjust signal plans, reroute traffic, or take other traffic management actions.
- Filling potential blind spots between existing roadside sensors to get a complete picture of the traffic situation.
“We look forward to the addition of TomTom traffic services to the SWARCO MyCity platform, which will benefit road authorities globally. SWARCO is a global leader in ITS solutions and we’re proud that they integrate TomTom’s traffic information to keep their platform extremely accurate.”, states Mike Schoofs, Managing Director TomTom Enterprise and Consumer.
The strategic partnership between SWARCO and TomTom also includes a joint thought leadership program to educate the market further, regular alignments about new features and product updates, and intensified collaboration on funded research projects.
SWARCO and TomTom will be delighted to demonstrate how their strategic partnership will benefit cities. Thus, SWARCO’s and TomTom’s experts can take city officials, traffic managers, consultants, and partners on a ‘test drive’ of the newly available solutions as well as offer free trials without any strings attached and discuss the specific requirements.
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(Picture – Extended collaboration and strategic partnership sealed during Intertraffic Amsterdam: From left: Joost de Ruiter (SWARCO Head of Global B2B Products & Solutions Sales ITS Division), Richard Sturrus (Sales Director Enterprise TomTom), Christoph Stögerer (SWARCO Vice President Products & Solutions ITS Division), Ralf-Peter Schäfer (VP Traffic and Travel Information TomTom), credit – SWARCO)