Siemens Mobility takes ‘Pride’ in diversity images for traffic signals
This month sees the start of ITS (UK) member Siemens Mobility Limited’s support for a number of Pride festivals around the UK.
The company is changing or upgrading traffic signals or pedestrian crossings to feature a range of diversity symbols along the routes of six individual Pride festival parades around the country.
• Edinburgh (22 June)
• London (6 July)
• Bournemouth (13 July)
• Liverpool (27 July)
• Brighton (3 August)
• Manchester (23-26 August)
Four special designs of traffic signal images have been created to represent Lesbian, Gay, Straight and Trans relationships, using the widely recognised gender symbols. Inspired by a similar set of traffic signals that was first produced by Siemens Mobility for London Pride in 2016, these unique images have been produced to help demonstrate Siemens Mobility’s support for LGBT+ diversity.
In locations where it is not possible to completely change the traffic signal lenses, Siemens Mobility has created a special set of stickers, using the same four designs, to apply on the current installations.
In total, Siemens Mobility is changing 150 of the traditional ‘green-man’ symbols to different diversity symbols, with these remaining in place for the duration of the Pride festival celebrations. The sites have been chosen specifically for their presence along the Pride parade walking routes.
Wilke Reints, Managing Director of Siemens Mobility’s Intelligent Traffic Systems (ITS) business in the UK said,: “Diversity and inclusion is very important to us and our employees, and this is a great example of a simple idea having a major impact. It is one that was first introduced in London in 2016 and since then has gone from strength to strength. For the 2019 celebrations, we’ve worked with local authorities in six cities UK-wide to ensure more diversity symbols are on display than ever before to help raise awareness of LGBT+ issues.”
Wilke concluded: “I’d like to pass my thanks to each of the local authorities* for engaging and working with us to use the new symbols on traffic controls in the cities.”
In addition to the supply and installation of diversity images, Siemens Mobility is also playing an active role in the Bournemouth and London Pride parades. In Bournemouth, close to the Siemens Mobility ITS main office in Poole, a team of volunteers will be joining the main parade and following a specially decorated vehicle. For London, Siemens Mobility is entering a partnership with Transport for London (TfL), showcasing working traffic lights featuring the new symbols on a float that forms part of the parade.