What is ITS?

Intelligent Transport Systems: a combination of Information Technology and telecommunications, allowing the provision of on-line information in all areas of public and private administration.

ITS can be applied to road transport to improve efficiency and safety through the provision of on-line information to drivers in their vehicles and by equipping the vehicle with computerised systems which assist the driver (e.g. following and lane keeping).

ITS (UK) estimates the value of ITS projects in the country to be worth around £1.5bn/€1.8bn. This is based on an estimate of the value of pure ITS-related work and does not include wider planning nor hardware costs. Often-achieved benefit-to-cost ratios suggests that the value to the UK economy from ITS solutions is at least £10bn/€12bn.

It also improves the efficiency of transport by use of electronic systems to improve traffic control and enforcement of traffic regulations. Electronic motorway tolling and congestion charging are also ITS options.

Management of vehicle fleets, both freight and public transport, can also be improved by the provision of on-line information and two way communication between manager and driver.

Provision of on-line information to bus, train, and train passengers creates a better informed traveller. Electronic ticketing (by means of Smartcards, for example) enables faster, easier travel by public transport.

Intelligent Transport Systems will have beneficial effects on the environment by reducing air and noise pollution on highways and by helping to create traffic free zones in cities.

Who are ITS (UK)?

ITS UNITED KINGDOM, the UK association for the promotion of Intelligent Transport Systems (ITS), is a not-for-profit public/private sector association financed by members’ subscriptions, and provides a forum for all organisations concerned with ITS. We work to bring the benefits that ITS can offer in terms of economic efficiency, transport safety, and environmental benefits to the United Kingdom – and at the same time expand the ITS market.

Our 2017 Business Plan can be downloaded here.

The membership, over 150 UK organisations, comprises Government Departments, Local Authorities, consultants, manufacturing and service companies, and academic and research institutions.

Members benefit from ITS United Kingdom activities including seminars, workshops and regular news dissemination. ITS United Kingdom encourages discussion on issues such as public/private co-operation, standards, legislation, information provision and new technology.

Our mission and aims

The Intelligent Transport Society for the United Kingdom (ITS (UK)) is a not-for-profit public/private sector association financed by members’ subscriptions. It promotes the benefits of Intelligent Transport Solutions (ITS) and supports the interests of member organisations by:

  • Providing readily accessible opportunities for practitioners and stakeholders to meet on an equal footing to promote mutual understanding and to increase knowledge and awareness of ITS best practice;
  • Leading informed and balanced debate on ITS and influencing relevant policies by acting as the recognised reference point for information on ITS; and
  • Promoting the international excellence of UK technology, expertise and solutions.

Our strategy

The mission and aims are achieved by:

1. drawing together active players and interested parties, by means of targeted Interest Groups, Task Forces and other fora, to lead the debate about and knowledge of ITS deployment.

2. educating and informing, in an accessible way, practitioners and stakeholders both within and beyond the current ITS community.

3. providing other membership benefits and services sufficient to attract and retain high membership uptake across all categories of ITS practitioners and stakeholders.

4. adopting and maintaining high national profile and influence and an international reputation through:

  • a President able and committed to promoting the mission;
  • the use of relevant people and media (including the press) to raise awareness, knowledge and debate about ITS issues of both strategic and topical relevance; and
  • promoting participation in targeted international activities.

5. developing, maintaining and promoting leading edge ITS seminars and documentation, demonstrating best practice, forethought and relevant case studies and indicating the economic, social and environmental contribution of ITS to transport policy.

6. identifying, brokering and commissioning research unlikely otherwise to be commissioned on issues relevant to ITS deployment.

Privacy Policy

This is the privacy notice of Intelligent Transport Systems, ITS (UK). In this document, “we”, “our”, or “us” refer to ITS (UK).

We are company number 02777485 registered in the United Kingdom.

Our registered office is at 401 Tower Bridge Business Centre, 46-48 East Smithfield London E1W 1AW.

ITS (UK) acknowledges that the lawful and correct treatment of personal data and information is crucial and is fully committed to the principles of data protection, as set out in the General Data Protection Regulation (GDPR).



This privacy notice explains and will attempt to help you understand what information is collected, how we use this information and what to expect when ITS (UK) collects and processes it.

Under the General Data Protection Regulation (GDPR), ITS (UK) is termed as a ‘data controller’ which means that we are responsible for how and why personal data is used and processed. ITS (UK) has appointed a Data Protection Officer – Mr Rukshan Soysa who can assist with any questions or queries regarding this privacy policy, rsoysa@its-uk.org.uk, +44 (0)20 7709 3005.


What information do we collect and receive about you? 

We collect personal data and information about you when you register with us as a member and/or subscribe to our newsletter.  We have an interest in ensuring that you receive only the communication that is relevant and applicable to yourself. The types of personal data we hold are listed below:

  • Your full name and title
  • The name and address of the organisation you work for or are associated with for the purposes of your membership of ITS (UK)
  • Your organisation email address or your personal email address if you have specifically asked us to contact you this way.
  • Your organisation telephone number (again, never your personal telephone number unless you have told us you prefer us to contact you this way).

We will use the personal information above to create a relationship with you and deliver the services you have told us you wish to use or to send you information that you have requested e.g. weekly newsletter, interest group mailouts, invitations to speak at events or conferences. We may also offer you the opportunity to receive additional information about our activities or those of our members, supporters, service providers and partners. You may opt out of this at any time by contacting us.


How we use the information about you

Information that you supply will be treated in confidence and in accordance with the principles of the GDPR.

We store this information on “Dropbox”, a third-party provider and a safe and secure database.  This information is kept as accurate as possible – all of our staff regularly take responsibility for keeping this database up to date and have been trained in data protection.  For further details please see Dropbox’s privacy notice here.

We use another third party-provider, MailChimp, to deliver our weekly newsletter mailouts to our members. With this we gather automated statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our newsletter. For more information, please see MailChimp’s privacy notice here.

We use Twitter and LinkedIn, to manage and handle our social media interactions. If you send us a private or direct message then we will store this for 3 months before deleting the correspondence. This will not be shared with anyone else.

We use Transport Layer Security (TLS) to encrypt and protect email traffic in line with government. If your email service does not support TLS, you should be aware that any emails we send or receive may not be protected in transit. We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.

In addition, we do also have hard copies of data, securely and safely stored in the office and this information is never shared.

We will amend your personal record as soon as you tell us that your details have changed (e.g. a change of job title or an organisation name). If you leave an organisation and would like us to delete your record, this will be done as soon as we are informed.

In summary, ITS (UK) communicates with you through certain means and on the following basis –

  • Newsletter mailouts, interest group mailings, invitations to events or to speak at meetings and conferences.You can opt out of these at any time.
  • Responding to queries, feedback or requests.If you contact us with a problem or question, we will use your information to respond.
  • Informing you about operational changes or to provide you with formal documentation as part of your membership –for instance services and administrative emails (e.g. an agenda for an upcoming meeting/event), billing information, key sector level information or offers that you may wish to benefit from, and important service related notices, such as security and fraud notices. These emails and messages are considered an essential part of the services provided by ITS (UK) and you may not opt-out of them unless someone else in your organisation is willing to be contacted instead.

We will not share any of the information you provide during the period of your membership with any third parties for marketing purposes or store any of your information outside of the European Economic Area. The information you provide will be held securely by us and/or our data processors whether the information is in electronic or physical format.


Basis for information processing – why we use the information about you

All of the information you provide will only be used for the purpose of progressing your application and for its intended purpose, or to fulfil legal or regulatory requirements if necessary.  We ensure that we collect only the minimum personal data necessary and kept for only as long as necessary, after which it is deleted from our database.

There are certain bases under which we process different categories of your personal information. The four categories explained below are applicable from an ITS (UK) perspective –


Contract Obligations/Agreements

When an account is created via our website, or your organisation applies for membership via another means such as email or post, and an authorised representative has agreed to our terms and conditions, then a contract is formed between yourselves and ITS (UK).  In order to carry out these obligations, the information that you provide us, personal or otherwise must be processed accordingly.



Certain actions by yourself require no contractual obligation, for example simply browsing our website or inquiring about events that we run. On the other hand, subscribing to our newsletter or becoming a fully paid up member would involve entering into a contract as explained above.  However, if, during the course of any of these actions you provide us with personal information, then you also now have to provide us with consent.

We aim to obtain your consent to process any personal information through an opt-in process. Essentially this means that whenever you will be asked for personal information by ITS (UK) you will first be asked for your explicit consent by us – that you are content and in agreement that we will process your data and information in a legal and safe manner and for a specific purpose.  This consent has to be stated clearly and explicitly and must be an active traceable action by the individual rather than passive acceptance through pre-ticked boxes or opt-outs.

Separate consent language may need to be provided for different types of data usage and processing e.g. different formats for emails or texts and types of communications (marketing emails or event updates).

The withdrawal of consent can also easily be exercised at which point we will discontinue processing your information.

You may withdraw your consent at any time by instructing us wirving@its-uk.org.uk.


Legal obligation

On occasions we must process your personal information in order to comply with a statutory obligation. For example, we may be required to provide information to legal authorities upon their request or if they have proper authorisation.


Legitimate Interest

If you have expressed a specific interest e.g. joining a particular ITS (UK) interest group, then this gives us the basis to process your information in order to exercise this legitimate interest appropriately.


Other information we may retain

ITS (UK) may also collect and receive:

  • Billing and other information: members pay a subscription to ITS (UK) depending on the type of membership purchased. In doing so, we may collect and store the billing address, credit card information or other payment methods provided to us by yourself or your organisation. Credit card and personal banking information will be destroyed and discarded immediately once the payment has been processed and confirmed.
  • Service usage information: from time to time, we conduct surveys and interviews with individuals and organisations from the sector. We will explain any specific privacy notices as part of the activity, should it differ from this privacy policy.
  • Website traffic and newsletter readings: we also store some information to enable us to see how popular pages on our website are and news items in our newsletters. This typically involves assessing aggregate level information, such as IP addresses. Analysing this information allows us to tailor our services to meet your needs.



How do we protect the security of your information?

ITS (UK) takes the security and privacy of your personal data seriously taking into account the potential sensitivity of this information. Various organisational and technical measures are taken to protect information you provide to us from loss, misuse, and unauthorised access, alteration or disclosure.  All staff are trained to handle this information appropriately and in accordance with principles set out in GDPR.

The personal data you provide in order to enable us to treat you as a Member is held on our Members Database which is stored securely and only accessible to accredited and appropriately trained staff.

To learn more about current practices and policies regarding security and confidentiality of Customer Data and other information, please contact our Data Protection Officer here.


Cookie policy

Like most other organisations, ITS (UK) uses cookies on its websites.

Cookies are small text files sent by us to your computer and from your computer or any other related device to us each time you visit our website. Cookies do not identify the individual user, just the computer used.

Cookies provide information to the website owner and some are essential to allow parts of the website to operate. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire.

ITS (UK) uses third parties like Google Analytics for website analytics. You may opt-out of third party cookies from Google Analytics by clicking here.



When can we share and disclose your information 

For the majority of the time, we do not share the information described in this privacy policy with other organisations. However, on occasions where we run a joint event with another organisation, we do share information such as your name, email address, the organisations you work for and any special dietary or accessibility requirements for use only for that event. This is necessary in order to run the event.

You can determine your own preferences for such sharing and disclosure by contacting us at any time.

ITS (UK) may also share information with others as follows:

  • With third party service providers and agents: We may engage third party companies or individuals, such as third-party payment processors, mailing houses etc, to process information on our behalf.
  • To comply with laws: To comply with legal or regulatory requirements and to respond to lawful requests, court orders and legal process.
  • To enforce our rights, prevent fraud and for safety: To protect and defend the rights, property, or safety of us or third parties, including enforcing contracts or policies, or in connection with investigating and preventing fraud.


Requesting access about the data we have

You have the right to access the information we hold about you.  This is called a subject access request.  To make this request please contact our data protection officer, Rukshan Soysa here or on 020 7709 3005.


Contact us

Please contact us if you have any questions about our Privacy Policy or practices here, directly to the main office telephone number: +44 (0)20 7709 3006, at our mailing address here or at address below –

401 Tower Bridge Business Centre

46-48 East Smithfield

London E1W 1AW

If you would prefer us to:

  • Stop contacting you
  • Amend your information
  • Delete your information
  • Change your preferences (for instance if you would prefer us to only contact you about certain things or restrict what information we have about you)
  • Any other changes

Please tell us. You can do so by emailing us.  We will make any changes requested as soon as possible.

You also have the right to ask us for a copy of the information we hold about you and to have any inaccuracies in your information corrected.  Furthermore, if you feel that we have not satisfactorily handled and processed your data or information, please do contact us and we will do everything we can to rectify the problem.

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